In recent years, the world of mobile gaming has continued to expand at an exponential rate, with casual gaming audiences the world over being captivated by what they see as the major draws to gaming on a mobile device.
Traditionally, people have enjoyed their games on dedicated games consoles, with these devices dominating the gaming market for the last two decades and becoming a fixture present in almost any modern home.
However, as technology continues to improve, the performance capabilities of handheld devices is becoming stronger and stronger, meaning more complete and immersive gaming experiences can now be enjoyed reliably on our mobile phones.
The rate at which this market has expanded also suggests that mobile gaming captivates significant amounts of people who are not a part of the traditional gaming world, meaning that mobile games have effectively brought gaming right to the center of the mainstream.
Read on to find out more about why mobile gaming is such a popular phenomenon.
One of the most prominent factors in the explosion in online gaming is accessibility. This is a two-way street, affecting both the producer market and the consumer market.
For consumers, essentially everyone has a smart phone in 2022, meaning that they have a gaming device in their hands without needing to explore an unfamiliar market.
In terms of producers, or game developers, mobile platforms such as Android and iOS have made it easy to produce content for their respective devices, with dedicated app stores that put their apps within the reach of millions of users. Downloading games isn’t complicated either, and can happen at a push of a button.
The ability to play a simple and engaging game while sat on the bus or waiting for an appointment cannot be underestimated—while avid gamers enjoy the movie-esque experience that comes with playing high-performance, high-budget titles, casual gamers are more enthused by simple fun.
Simple and fun
Some of the most iconic mobile gaming titles, such as Clash of Clans and Flappy Bird, require nothing like the processing power required for PC and console gaming—and yet are captivating bestselling hits nonetheless.
While mobile graphics cards such as the Intel Arc continue to improve in performance, the premise of mobile gaming is that games can be simple, interactive, and still extremely fun—allowing for entertainment on the go without needing to invest significant amounts of time and energy.
One of the huge benefits to mobile gaming is that consumers can get involved at no extra cost—traditionally, buying a mobile gaming device such as a Nintendo DS or a PS Vita would cost hundreds, and in a time where consumer pockets are incredibly squeezed, this is not a valid expense for a casual gamer.
A major success of the mobile gaming model is the integration of microtransactions. Microtransactions often offer consumers in-game benefits, such as aesthetic items, boosts to stats and/or characters, or in-game currency in exchange for real money—which allows developers to release the game for free as standard, as well as maintain live updates with a consistent stream of income.
While the base product will not be as polished as your traditional console titles, this works for the casual market, as it gives them a chance to try the game without dipping into their finances.