Top 4 SEO Tools Every Small Business Should Be Using

Are you using SEO tools for your business? Do you know your business can be realized by using the best SEO tool? For every business whether small, medium or large, to be successful, you must ensure you use the appropriate tools.

Remember when it comes to conducting keyword research, competitor analysis, track rankings, traffic analyzation, as well as implementing of effective content marketing the right tools must be utilized. But how do you know which is the best SEO tool with so many tools available in the market currently?

Chances are, you know what benefits come as a result of search engine optimisation (SEO) for your business but in matters regarding keyword analysis, and finding out where to improve so as to get better results in your business you will realize that there are numerous tools to choose from. For your information, you don’t just choose a tool simply because it has the ability to address a particular task; it must be the right tool.

The business world is a competitive world where your SEO strategies can either make or break your chances of success. For your business to survive, you must ensure an effective SEO strategy is put in place.

This article will highlight some of the best SEO tools that are suitable for professionals as well as business owners to help you to achieve your SEO strategies.

SEO Tools
If you want your business to appear on the top pages of search engine result pages, you must ensure an effective SEO strategy is implemented. Such things like keeping track of your website’s performance, monitoring and making alterations when necessary are very crucial at this stage.

Here is a roundup of the top 5 SEO tools for small businesses.
1. Google Analytics
This is an incredible, powerful and a free analytics tool. You just need to install it on your website and you are good to know which marketing strategy brings abundant traffic to your site, which one brings in abundant leads as well as sales conversions. Moreover, you also get an opportunity to know how readers are using your site, the content they find helpful and many other important reports that are important to the success of your business.

2. Google Search Console
Google Search Console also known as Google Webmaster Tools is also a free SEO tool. In this tool, you just sign up your account to enable you to obtain alerts in case Google detects errors on your site, you also get an opportunity to view important stats such as keyword rankings, how much people have clicked on the keywords, how many times your website was seen by visitors who searched for your specific keywords as well as the rate at which your website showed up the in the search engine results pages.

Google Search Console features enable you to:
 Check backlink data.
 Examine keyword performance.
 Detect crawl errors and observe crawl stats among other things.

3. Screaming Frog
Screaming Frog is another incredible tool that provides a great deal of SEO stats and also helps you do an extensive technical audit of your site to find out of any identical content, title tags, server errors as well as Meta descriptions. You can get a free and a paid version of Screaming Frog also.

You may be asking yourself why you need this tool. The reason is that prior to going for SEO; it is good to have a clue of its current status. Additionally, you must learn some details such as the number of pages in your site, title tags, Meta description and if there are any broken links. This is to say that you need to have a thorough audit of your site. And that’s why Screaming Frog can be very helpful.

4. BuzzSumo
BuzzSumo is a highly recommended tool for any business. This tool helps business owners to know the most liked and distributed content based on the phrase/ term and preferred domain.

This tool also goes an extra mile to let you know how your business and clients are being talked about on other publications which allow for link building as well as outreach opportunities but this will depend on whether your business is common or not.

The list is endless as there are many other tools that can make your business a successful one…!

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