The pandemic last year has changed everything. Not only the individuals but the businesses also got impacted by it. The closing of the physical world opened doors for the digital world. To sustain themselves in the market, enterprises raced towards online platforms to keep supplying their products to consumers. Fraudsters also thought of sophisticated ways through which they can affect online merchants. Face verification solution is what helped businesses in this regard.
Identifying customers is crucial in maintaining an online presence. Businesses nowadays are developing ways through which they can enjoy a seamless digital presence. Modern times needed modern solutions to help businesses in eradicating online scams.
Customers when disconnected from the physical world, also shifted their interests to looking up to digital businesses. From groceries to digital banking and to having academic solutions, users fulfilled all their needs through digital businesses.
The trend of online companies attracted fraudsters. They took it as an easy target to spoof the systems when both the businesses and the customers were new and inexperienced in using the inline platforms. This gave rise to online fraud. To combat fraud, companies used effective verification solutions. Face verification solution is one such method that is employed by businesses to eradicate digital scams.
There were a lot of traditional methods for verifying individuals like passwords, 2-factor authentication, and more. Because of their inefficiency or the fact that they are easily bypassed by the fraudsters, they were disliked by the customers and users.
However, a face verification solution, because of its convenience and the fact that it can produce authentic results is employed in industries at a large scale. Facial verification being part of biometrics verifies the individuals based on their facial characters.
Face verification solution is a four-step process as follows:
In the first step, the software detects the human face. The software reads the face whether it is a real face or 3D mask by tracking the minor facial movements.
Face verification solution also reads the geometry of the face submitted. A complete analysis of the face like the distance between eyes, the jawline, etc is analyzed in this step.
In this step, the software generates the face print based on the data. Every person has a unique face print.
In the last step, the face print is used to find a match from the database. The database generally includes images with identification.
Facial recognition technology is employed by a large number of businesses to make sure they only deal with legitimate customers. Following are some benefits of face verification solution to provide better customer services:
Online face verification is useful to catch criminals. Many industries like law enforcement agencies are using this technology to detect criminals and other persons having suspicious histories.
It takes seconds for a face verification solution to detect faces. Businesses need this type of identification solution to deploy in this era of identity thefts and hacks.
Face verification solution is compatible with existing software. This helps businesses from spending extra money on integrations.
Businesses when employing solid identification systems to verify their customers ultimately produce authentic results. This saves them from becoming a bridge or victim to any online scam activity. When the companies have clean history to show then this results in saving their reputation. Face verification solution is gold for businesses to have an authentic identification solution.
What else businesses would want if they have something that would help them in complying with regulations. With the face verification solution, companies can comply with las that address to verify customers before getting into any professional relationship.
The digitization of businesses has attracted the attention of fraudsters. These companies have robust verification services in their system. Face verification solution is helping businesses to verify customers at the time of customer onboarding and during any ongoing process. The technology can help them to stay compliant with regulations and to serve their customers in an efficient way.